1. What are your interests and passions? (cooking, pets, fashion, sports, games, etc)
Samantha loves to do makeup
2. Identify Problems you can solve:
Vanity and makeup storage areas are difficult to organize
3. Research your competition:
Although there are some competitors who sell makeup/ makeup brush organizers, they are all very generic and don’t offer a variety of ways to organize.
4. Determine profitability of your niche:
Customizing makeup brush holders/organizers costs the same to produce as a generic organizer, and can be more profitable as they are specific to the needs of the consumer.
5. Test your idea
Samantha will test out my ideas by giving it to makeup influencers and cosmetologists to see how they like it.